"In 2012, Fred Noe, 7th Generation Beam Family Master Distiller, asked his son Freddie if he was sure he wanted to be in the family business. Freddie didn't hesitate - he said yes. Freddie took on roles across distillery operations to learn the ins and outs of the business. During this time, Freddie discovered a real fascination with tinkering - just like his granddaddy, Booker. He was drawn to the practically limitless palette of tastes and flavors created by blending different aged spirits and pushing the boundaries of the whiskey category. Little Book® is Freddie's passion in a bottle and his way of honoring his granddad and family. The name "Little Book" was the nickname given to Freddie growing up by his granddad Booker. Little Book® is an annual limited release series that will feature new, unique blends crafted and blended by Freddie and bottled uncut and unfiltered in honor of his grandfather." —producer