<br /> "When Lagavulin 16 Year Old joined the Classic Malts portfolio in 1989, the belief within owner UD [now Diageo] was that it would be the single malt which only the most dedicated – even crazy – drinker would attempt to conquer. Smoke, it was felt in those early days of single malt, was a step too far for most people. Today, the world has fallen in love with smoke and Lagavulin’s complex mix of seashore and moor, pipe smoke, Lapsang Souchong, bog myrtle, and rich dark fruits is a destination for many." —producer">