Jose Cuervo has been crafting tequila since 1758, using time-honored recipes and techniques passed down through generations. Rooted in tradition, the brand’s tequila is produced at La Rojeña, the oldest active distillery in Latin America, established in 1812. From its early exports to California in the 1850s to playing a key role in popularizing the classic margarita, Jose Cuervo has remained a defining force in the tequila industry. Recognized globally, it continues to be the best-selling tequila, a reflection of its enduring legacy and craftsmanship.